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Is Keyword Research Still Necessary for SEO in 2023?

Is Keyword Research Still Necessary for SEO in 2023?

Often clients who are not well versed in SEO will ask me, “What is a keyword?” Usually I say: A keyword is a word or phrase that is typed into a google search to find your website, and which are present in your website content. That’s easy enough to...
Are There Efficient Search Engines Besides Google?

Are There Efficient Search Engines Besides Google?

When discussing search engines or SEO, Google is the first option we think about. And that comes as no surprise. The platform is visited 84.7 billion times monthly and dominates the search engine markets with an 83.84% share. Though this sounds impressive, Google was...
How Smart Has Google Really Become?

How Smart Has Google Really Become?

How smart has Google become? In spite of that fact that apparently, its IQ is a paltry 47.28, as far as I can tell, it’s become pretty smart, at least in terms of its ability to surmise intent is concerned.  It’s almost like it can read our minds…or...
Web Design Trends for 2023

Web Design Trends for 2023

Thinking about a new website for a new year? Or just getting started? In either case, you might want to be aware of the latest in design trends. According to experts, the trend is definitely toward the big and bold (a continuation of the 2022 trend), with the addition...
Marketing with Landing Pages

Marketing with Landing Pages

What is a landing page? In marketing terms, a landing page is a web page that encourages visitors to take one specific action. This might be to sign up to an email list, to submit a contact form, or to register for a webinar. The term landing page can be a bit...
Search Engine Optimization in 4 Easy Steps

Search Engine Optimization in 4 Easy Steps

Business owners have enough to think about on a daily basis without the additional intricacies involved in search engine optimization. If you’re not even sure what it is, search engine optimization is the process of making adjustments to your website in order to...
How to Build Authority in Your Niche

How to Build Authority in Your Niche

What does website “Authority” mean? It means exactly what it sounds like, with a bit of explanation. If your website has authority, that means that you are known as an expert in your field among clients and peers alike. And what does that do? Lots! For one thing, it...
6 Ways to Monetize Your Website

6 Ways to Monetize Your Website

If you want to generate revenue from your website, then you need to find ways to monetize it. The great thing about this is that there are many different ways that you can do this. Although monetizing your website sounds like a daunting task, it doesn’t have to...
Why You Need a Blog on Your Website

Why You Need a Blog on Your Website

5 Reasons Why All Entrepreneurs Should Blog In today’s world, everyone is competing for an audience and attention. That’s where blogging comes in. Blogging gives you the ability to constantly engage with your audience by telling your story and introducing potential...
The Science of Building an Email List

The Science of Building an Email List

Emailing is the most used communication tool in the world. Business owners love it because it’s inexpensive and simple to use, and potential customers love to receive incentives in exchange for their name and email address, knowing they can always unsubscribe...