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5 Myths About SEO

5 Myths About SEO

SEO is still a mystery in a lot of ways, and to many people. The fact that the parameters seem to change all the time doesn’t make it any easier to keep up with. But there are some concerns I hear quite often that I think are worrying people needlessly —...
Is Keyword Research Still Necessary for SEO in 2023?

Is Keyword Research Still Necessary for SEO in 2023?

Often clients who are not well versed in SEO will ask me, “What is a keyword?” Usually I say: A keyword is a word or phrase that is typed into a google search to find your website, and which are present in your website content. That’s easy enough to...
Are There Efficient Search Engines Besides Google?

Are There Efficient Search Engines Besides Google?

When discussing search engines or SEO, Google is the first option we think about. And that comes as no surprise. The platform is visited 84.7 billion times monthly and dominates the search engine markets with an 83.84% share. Though this sounds impressive, Google was...
How Smart Has Google Really Become?

How Smart Has Google Really Become?

How smart has Google become? In spite of that fact that apparently, its IQ is a paltry 47.28, as far as I can tell, it’s become pretty smart, at least in terms of its ability to surmise intent is concerned.  It’s almost like it can read our minds…or...
Search Engine Optimization in 4 Easy Steps

Search Engine Optimization in 4 Easy Steps

Business owners have enough to think about on a daily basis without the additional intricacies involved in search engine optimization. If you’re not even sure what it is, search engine optimization is the process of making adjustments to your website in order to...
How to Build Authority in Your Niche

How to Build Authority in Your Niche

What does website “Authority” mean? It means exactly what it sounds like, with a bit of explanation. If your website has authority, that means that you are known as an expert in your field among clients and peers alike. And what does that do? Lots! For one thing, it...
Why You Need a Blog on Your Website

Why You Need a Blog on Your Website

5 Reasons Why All Entrepreneurs Should Blog In today’s world, everyone is competing for an audience and attention. That’s where blogging comes in. Blogging gives you the ability to constantly engage with your audience by telling your story and introducing potential...
The Science of Building an Email List

The Science of Building an Email List

Emailing is the most used communication tool in the world. Business owners love it because it’s inexpensive and simple to use, and potential customers love to receive incentives in exchange for their name and email address, knowing they can always unsubscribe...