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If you’re an entrepreneur using spiritual tools to help your clients thrive, you know how important it is to engage with your audience on a personal level so they can embrace your message. Video is a tool that some entrepreneurs still shy away from, but it’s the perfect platform for spiritual business owners to connect and inspire. Here are 7 of the most compelling reasons I can think of to leverage video marketing for spiritual entrepreneurs.

1. Authentic Connection:

There’s nothing like actually seeing someone deliver their message to get an understanding of who they are and what they stand for. Video lets your audience see, hear, and feel as you speak.  There’s just such a wealth of information that comes across automatically in a video through visuals, tone and storytelling, it allows you to skip long introductions and explanations that could bore your audience. Instead, there you are authentically in a moment – and that is exactly what your audience is craving.

2. Quick Insights:

As a tool for demonstration, you have the ability to share meditative practices, inspirational messages, insights, and experiences directly to your viewers. Think of it as a time-saver. You could spend hour taking photos and writing blog posts when a video lets you deliver the entire package in a short period of time. Short format videos are perfect for sending out a quick bit of advice or a quote, or just something you learned that day.

3. Building Trust and Credibility:

Given that 81% of consumers make purchases based on trust, video seems the perfect medium to add to your marketing mix. Short of a personal meeting if potential clients are located in your area, video is the best way for you to demonstrate sincerity and credibility.  By transparently sharing insights and experiences, you can start to solidify your role as a trustworthy guide on the spiritual journey.

4. Enhanced Reach:

Video content transcends geographical boundaries. If you’ve been struggling to grow your business locally, creating videos could give you a quick growth spurt. For example, you could create a 30-60- minute masterclass on just about any topic and post it on any of your social media platforms. You’re also giving your viewers an opportunity to connect with each other, no matter where they are located.

5. Personal Branding and Differentiation:

Have you heard that there is no such thing as competition? It’s true in the sense that, yes, there may be other businesses offering the same or similar services as you are, BUT THEY ARE NOT YOU. Your true differentiator in the marketplace is yourself, and your audience wants you to be yourself. Your unique voice and style is your personal brand. Yes it’s possible – no, it’s guaranteed – that no everyone is going to resonate with you. But that’s ok.

Assuming you are not marketing to everyone (which is the same thing as marketing to no one, right?), video gives you the opportunity to speak to your niche market in exactly the language, tone and vibe that they respond to. Do you know what your ideal client’s pain is? (If not, find out!) If you do, video is wonderful opportunity to impart your sincere desire to both understand where they are coming from, and know how to offer a solution.

6. Niche Marketing Made Easy

Assuming you are not marketing to everyone (which is the same thing as marketing to no one, right?), video gives you the opportunity to speak to your niche market in exactly the language, tone and vibe that they respond to. Do you know what your ideal client’s pain is? (If not, find out!) If you do, video is a wonderful opportunity to impart your sincere desire to both understand where they are coming from, and offer a solution.

7. Various content formats:

From educational content, live streams, guided meditations, to interview and storytelling, you can experiment with various formats. Once you get used to the idea of being on-camera, you’ll find your audience growing much faster than if you elected to stick to print and photos only.