Generate traffic and leadsLangley SEO services
SEO services for online entrepreneurs and local businesses
What is Search Engine Optimization and how do you do it?
SEO is the process of making your website as attractive as possible to your potential visitors and customers. If you’re an online business, we focus on the niche and the long tail. For local businesses, your Google Business Page is your closest ally. But if it all seems a bit mysterious to you, you’re not alone. Many entrepreneurs find the whole thing rather daunting.
The reality is that SEO basically consists of four elements:
RESEARCH | RELEVANCE | AUTHORITY | ANALYTICS
I’ll take the mystery out of SEO for you and create a lead generation plan to fit your current situation.
Tasks can include:
Benchmark SEO audit
Google Business Page
Google Search Console reindexing
Google rankings monitoring
Social media audit & strategy
Backlink audit & strategy
Where are you now? This is an important question that believe it or not, many entrepreneurs forget to ask before embarking on an SEO campaign. Before you make any decisions, do a cursory search for yourself and your business using your keywords. Now we have a benchmark against which to plan for the months ahead.
Blog & Website Updates
Marketers have discovered that businesses can increase their reach exponentially by incorporating a regularly-updated blog into their site. It’s also crucial that keyword queries have dedicated keyword and image-optimized web pages to land on where your solution is the precise answer to the question posed.
Even with SEO strategies in place, making your website solely responsible for your ranking on Google is a tall order. Off-site listings (think Yellow Pages) can have a positive impact on your visibility. Further outreach can uncover more opportunities to position your site as an authority in your niche.
How SEO Services Can Help Your Business
SEO FOR NEW BUSINESSES
If you are a new or emerging online business, a website is an integral part of your online presence, preferably a beautifully designed site that reflects your brand perfectly. Sounds good, right?
But there’s another problem:
- New websites are generally not favoured by Google and struggle to gain ranking in the SERPS
- New businesses can face competition from companies who have had years to develop an online reputation. (Not fair, I know!)
- Without the added SEO piece, you can end up with a fabulous website that (gulp) no-one can find.
The solution? Give that stunning website an SEO jumpstart out of the gate. Your site is already optimized for the right keywords before it even goes live. Then we create, monitor and optimize your content for 3 months to ensure your site is as visible as possible.
SEO FOR ESTABLISHED BUSINESSES
Rebranding your business? Or just plain tired of looking at your rather “elderly” website? A new site on a different platform or with a different name, or both, may be the answer.
But there’s a problem:
- Your old dingy looking site might have some useful SEO “juice” that we don’t want to lose.
- Conversely, you might be fine with your current website, but its Google rankings fall flat for preferred keywords.
In either case, there are strategies to alleviate these concerns. 301 Redirects (if done correctly) can help, along with advanced tactics like technical SEO, backlinks strategies and content syndication.
SEO FOR LOCAL BUSINESSES
One of the hallmarks of a local business’ challenges in Search Engine Optimization is stiff competition.
That’s where specific strategies geared to local businesses come in. Since Google is really the only search engine we concern ourselves with, and with good reason, let’s take maximum advantage of products offered by Google itself:
- Google Business Pages
- Google Search Console
- Google Analytics
- Google Structured Data
Add citations, blog or YouTube content and you may find your site rising above the competition in a hurry.
Ready to get more traffic with SEO?
If you’re looking for someone to guide you through the SEO process and also do the heavy lifting, you’re in the right place. My priorities are attention to detail and attention to my clients. You’ll get communication and transparency every step of the way.