Now that you’ve got your brand new gorgeous website up and running, how will you get traffic to it?
Of course you know that maintaining online presence is necessary if you want to attract visitors to your site. Social media is a great way to promote your website and connect with potential customers.
The goal here is to nurture your followers on social platforms who then convert to your regular customers, and visit your website regularly.
Here are 5 quick tips for promoting your website on social media:
1. Set up your profiles with your website in mind
- Optimize your profile with keywords on which your website needs to rank and hashtags that may be relevant to what you offer.
- Use attention-getting titles for posts and mention your website if appropriate. A recent study found that posts that include authentic information and relevant website links perform better than those without numbers, links and stats, so add some in!
- Use polls, surveys and contests to increase engagement among followers. You can also announce discounts and special offers just for your followers with direct links to sign up on the website.
- Have a call to action for the post that redirects the visitors to your website so that people know what you want them to do next – for example: Sign up for our newsletter or download our latest eBook.
2. Be consistent when posting.
Create social media accounts on Facebook, Twitter, LinkedIn, Instagram, TikTok, or whichever platform your audience will relate to. Having these accounts act as backlinks for your website, which doesn’t hurt the SEO of your site. But to really gain traction in getting followers to visit your site, you have to post consistently to whichever platform(s) you have committed to.
The goal here is to generate comments and feedback from your social profile visitors. So be sure to stay active and engage with them whenever possible. Make sure you have notifications turned on so you don’t miss a comment.)
3. Check competitors’ social media.
Visit your competitors’ social media accounts and check out their reviews.
● Note the important positive aspects and figure out the things about the competitors that customers like. These are all do’s that you can also do for your clients. Do they appreciate attentiveness? Availability? Community?
● Similarly, notice the complaints of the customers and try to avoid making the same mistakes as much as possible.
● Offer options like a money-back guarantee and note your office hours or customer support policies.
● Listen closely to the comments you receive and read between the lines to see if there is anything you can improve on. You can also ask your followers directly for feedback.
● If you are using social media to promote a service or product on your website, make sure that once they arrive at the website, they see exactly the benefits that you said they would. In other words, don’t have a link to your home page if you are promoting a discount. Create a landing page specifically to expound on your great offer.
4. Connect your social media account to your website, either by a link or by showing a feed, or both.
Various plugins make this simple on WordPress, and the Divi theme offers its own social media links which are designed to fit in with the look and feel of your site. Conversely, make sure your social media accounts show your website url as prominently as possible. Instagram allows a link to your website, and recently introduced custom action buttons to give a boost to your site link.
5. Automate social media postings.
Managing one or more social media accounts with consistency is of course a time-consuming exercise. But it needn’t be overwhelming. Tools such as Hootsuite, Buffer and Loomly can help keep track of posts and comments for you. It helps to create a social media calendar a month in advance, so you’re not scrambling for content at the last minute.
Bonus tip: Repurpose
Coming up with content for your posts can be a challenge. Repurposing can take a huge stress off your shoulders if you have content in other places. You can repurpose blog posts, videos, tutorials, or podcast episodes as social media posts. Focus on one aspect of the material or simply promote your latest post or video with a link.
If you’d like to talk about a social media strategy to promote your website, contact me for a free strategy session!