Blog
Is Keyword Research Still Necessary for SEO in 2023?
Often clients who are not well versed in SEO will ask me, "What is a keyword?" Usually I say: A keyword is a word or phrase that is typed into a google search to find your website, and which are present in your website content. That’s easy enough to understand but...
Customer Relationships: Educate and Delight to Build Trust, Loyalty, and Profits
Customer relationships are at the heart of any business. Just like any relationship in life, it requires care, attention and nurturing. I’ve found that the two best things I can do for my clients that benefit both them and me in the long term are to educate and...
Looking for Trouble? The Best Kind of Customer Service
Are you one of those business owners who is always going around looking for trouble? That’s a good thing. Customer service can have many different faces, from a paid strategy call to a text message in the middle of the night, and everything in between. Fielding issues...
Which Google Changes to be Aware of in 2023 – and Which Ones to Ignore
Google is constantly making changes to the algorithm, their product line up and even their business model. Even just looking specifically at upcoming changes that affect SEO, there are quite a few to consider. Let’s take a look. Google changes and practices that are...
How to Tell if it’s Time for a Website Redesign
When is it time for a website redesign? When our websites are shiny and new, we feel proud about showing them off and making the best use out of this incredible marketing tool. But time marches on, and at some point, we may look at our website and wonder, “Is it time...
Are There Efficient Search Engines Besides Google?
When discussing search engines or SEO, Google is the first option we think about. And that comes as no surprise. The platform is visited 84.7 billion times monthly and dominates the search engine markets with an 83.84% share. Though this sounds impressive, Google was...
How Smart Has Google Really Become?
How smart has Google become? In spite of that fact that apparently, its IQ is a paltry 47.28, as far as I can tell, it's become pretty smart, at least in terms of its ability to surmise intent is concerned. It's almost like it can read our minds...or at least it's...
How Clear Messaging Keeps Visitors on Your Website
Keeping the attention of visitors to your website is not as easy as you might think. You need clear, effective messaging from the start. How many times have you landed on a website, looked at the main headline and image, and still had no idea what the website was...
Web Design Trends for 2023
Thinking about a new website for a new year? Or just getting started? In either case, you might want to be aware of the latest in design trends. According to experts, the trend is definitely toward the big and bold (a continuation of the 2022 trend), with the addition...
10 Must-Haves for a Conversion-Optimized Website
You might be wondering, what is a conversion-optimized website? That is a website that has been optimized or tweaked to produce conversions. So we’re talking about things you can do on your website, ways of putting it together and building it, that are likely to...
Marketing with Landing Pages
What is a landing page? In marketing terms, a landing page is a web page that encourages visitors to take one specific action. This might be to sign up to an email list, to submit a contact form, or to register for a webinar. The term landing page can be a bit...
Search Engine Optimization in 4 Easy Steps
Business owners have enough to think about on a daily basis without the additional intricacies involved in search engine optimization. If you're not even sure what it is, search engine optimization is the process of making adjustments to your website in order to...
How to Build Authority in Your Niche
What does website “Authority” mean? It means exactly what it sounds like, with a bit of explanation. If your website has authority, that means that you are known as an expert in your field among clients and peers alike. And what does that do? Lots! For one thing, it...
6 Ways to Monetize Your Website
If you want to generate revenue from your website, then you need to find ways to monetize it. The great thing about this is that there are many different ways that you can do this. Although monetizing your website sounds like a daunting task, it doesn't have to be....
Why You Need a Blog on Your Website
5 Reasons Why All Entrepreneurs Should Blog In today’s world, everyone is competing for an audience and attention. That’s where blogging comes in. Blogging gives you the ability to constantly engage with your audience by telling your story and introducing potential...
The Science of Building an Email List
Emailing is the most used communication tool in the world. Business owners love it because it's inexpensive and simple to use, and potential customers love to receive incentives in exchange for their name and email address, knowing they can always unsubscribe from the...
5 Tips to Promote your New Website on Social Media
Now that you've got your brand new gorgeous website up and running, how will you get traffic to it? Of course you know that maintaining online presence is necessary if you want to attract visitors to your site. Social media is a great way to promote your website and...