Blog
Vertical vs. Horizontal Thinking
When I was younger, I noticed I did a lot of what I called “tunnel” thinking. I would approach a problem from the point of view of whether or not I had seen it before. Then I would start the process of solving it. Sounds okay, right? But sometimes it wasn’t so easily...
Video Marketing for Spiritual Entrepreneurs
If you’re an entrepreneur using spiritual tools to help your clients thrive, you know how important it is to engage with your audience on a personal level so they can embrace your message. Video is a tool that some entrepreneurs still shy away from, but it's the...
Exploring the Unseen: Do our Beloved Pets Visit Us After Death?
My guest on the Spiritual Solopreneur podcast is Rev Dr Jackie Jones-Hunt. Jackie is a psychic, psychical researcher, a historian of spirituality, vegetarian for compassionate reasons, & author of 3 books: Moses & Jesus the Shamans, Proof Animals have Souls,...
Keyword Cannibalization Could be Killing Your SEO Rankings
Have you just logged into your favourite keyword and rank checking tool to discover that your rankings have dropped significantly on several keywords? It can be a very disheartening, not to mention confusing experience. What the heck happened? These keywords were...
Entrepreneurial Listening Skills Quiz: Assess Your Ability to Listen Effectively
Are you a good listener? this is especially important if you’re a coach or consultant - how will you know if you can help if you aren’t listening to what they need? As an interviewer, I’ve had to become a good listener, too. Here’s a quiz to help you determine if...
5 Myths About SEO
SEO is still a mystery in a lot of ways, and to many people. The fact that the parameters seem to change all the time doesn't make it any easier to keep up with. But there are some concerns I hear quite often that I think are worrying people needlessly -- in other...
Redefining Graphic Design with AI
Revolutionizing Design Creation: AI-Powered Tools Generating Designs from Text Prompts In the rapidly evolving landscape of design, artificial intelligence (AI) is spearheading a transformative revolution. We can now generate amazing visuals from simple text prompts....
Lights, Camera, Action: The Power of Video in Marketing Your Small Business Website
In a bustling town nestled between the rolling hills, Sarah’s quaint bakery stood as a haven for dessert foodies all over the county. Despite the delectable aroma and exquisite offerings, foot traffic remained a concern. That’s when Sarah decided to bring her bakery...
Web Design for Spiritual Entrepreneurs
You might be asking, "How is web design any different for spiritual entrepreneurs compared to anyone else?" The answer is in some ways, it isn't. The principles are pretty much the same: You have 5 seconds from the time a visitor lands on your website to impart,...
Raising Engagement: 5 Successful Video Formats for Marketing Strategies
Video is one of the most effective marketing strategies out there, whether it's a Facebook live or a recorded webinar. You can make an in-depth video to explain a concept or message in detail, or you can make a short, concise video that makes something complex seem...
Interview with Conscious Entrepreneur, Isis Fabian
I'm very excited to introduce my very first guest on the Spiritual Solopreneur podcast series! Isis Fabian - ACC is a conscious leadership educator and coach who has had many spiritual experiences which have shaped her business and her life. We cover all kinds of...
Is Keyword Research Still Necessary for SEO in 2023?
Often clients who are not well versed in SEO will ask me, "What is a keyword?" Usually I say: A keyword is a word or phrase that is typed into a google search to find your website, and which are present in your website content. That’s easy enough to understand but...
Customer Relationships: Educate and Delight to Build Trust, Loyalty, and Profits
Customer relationships are at the heart of any business. Just like any relationship in life, it requires care, attention and nurturing. I’ve found that the two best things I can do for my clients that benefit both them and me in the long term are to educate and...
Looking for Trouble? The Best Kind of Customer Service
Are you one of those business owners who is always going around looking for trouble? That’s a good thing. Customer service can have many different faces, from a paid strategy call to a text message in the middle of the night, and everything in between. Fielding issues...
Which Google Changes to be Aware of in 2023 – and Which Ones to Ignore
Google is constantly making changes to the algorithm, their product line up and even their business model. Even just looking specifically at upcoming changes that affect SEO, there are quite a few to consider. Let’s take a look. Google changes and practices that are...
How to Tell if it’s Time for a Website Redesign
When is it time for a website redesign? When our websites are shiny and new, we feel proud about showing them off and making the best use out of this incredible marketing tool. But time marches on, and at some point, we may look at our website and wonder, “Is it time...
Are There Efficient Search Engines Besides Google?
When discussing search engines or SEO, Google is the first option we think about. And that comes as no surprise. The platform is visited 84.7 billion times monthly and dominates the search engine markets with an 83.84% share. Though this sounds impressive, Google was...
How Smart Has Google Really Become?
How smart has Google become? In spite of that fact that apparently, its IQ is a paltry 47.28, as far as I can tell, it's become pretty smart, at least in terms of its ability to surmise intent is concerned. It's almost like it can read our minds...or at least it's...
How Clear Messaging Keeps Visitors on Your Website
Keeping the attention of visitors to your website is not as easy as you might think. You need clear, effective messaging from the start. How many times have you landed on a website, looked at the main headline and image, and still had no idea what the website was...
Web Design Trends for 2023
Thinking about a new website for a new year? Or just getting started? In either case, you might want to be aware of the latest in design trends. According to experts, the trend is definitely toward the big and bold (a continuation of the 2022 trend), with the addition...