A New Way of Looking at Glasses

I picked up a new pair of glasses the other day. My prescription is one that is pretty complex combining extremely poor distance vision with not so great short distance vision and a weird kind of curvature thing to one … Continue reading

Follow us:
Facebook
Instagram
Google+
Follow by Email

When is your website ripe?

I like hard fruit. There, I said it. To me there’s nothing worse than a mushy apple, banana, peach pear or plum. I feel the same about websites. They should be consumed unripe. Not unfinished… but as far as I’m … Continue reading

Follow us:
Facebook
Instagram
Google+
Follow by Email

Keeping It Lean

Anyone who knows me knows I like food. Most kinds. It’s so much more than nourishment. Lately I’ve been gaining some weight and trying to figure out where I went wrong. Also my blood sugar is up a bit according … Continue reading

Follow us:
Facebook
Instagram
Google+
Follow by Email

Less Is More

Guess what?  Bigger is not necessarily better. I’m talking about your logo, of course! I’d say I hear the phrase “Can you make the logo bigger?” from at least 60% of my clients somewhere in the web building process.  Have … Continue reading

Follow us:
Facebook
Instagram
Google+
Follow by Email

3 Surefire Ways to Make Google Love Your Website

  SEO (Search Engine Optimization) is definitely not dead. It ain’t necessarily easy, but SEO is still your best bet to ensure that Google sees your website and lists it prominently when potential clients and customers search your keywords. But … Continue reading

Follow us:
Facebook
Instagram
Google+
Follow by Email

Arrrgh-Correct

Ok that’s it. Ive officially had enough of Autocorrect on my iphone. Everytime I try to type something it comes out wrong. I’m done! I write myself notes all the time in my notes app and sometimes I get to … Continue reading

Follow us:
Facebook
Instagram
Google+
Follow by Email

Getting Down & Dirty in the Close

At some point in the sales process, I have a phone conversation (or occasionally in person), in which my intention is to “close the deal”. I stopped feeling icky about looking at it that way quite a while ago. By … Continue reading

Follow us:
Facebook
Instagram
Google+
Follow by Email

Key Branding Element ~ The Tagline

Even if you’ve never seen Mad Men, you know something about advertising. The “line” the creative team of Peggy Olson and Don Draper are always looking for is the tagline for the ad they are working on. It’s a line … Continue reading

Follow us:
Facebook
Instagram
Google+
Follow by Email

The Story of You ~ An Important Marketing Tool

How do you engage your audience, keep them interested in you, and keep them coming back to you? Typically this is information that would go on your ‘About’ page on your website, but you want to be able to tell … Continue reading

Follow us:
Facebook
Instagram
Google+
Follow by Email

Online marketing – Newsletter vs campaign. What’s the difference?

A lot of small business owners offer a monthly or weekly newsletter. Why? To keep their name in the minds of their list. Out of sight, out of mind. And out of mind, probably not in the running for future … Continue reading

Follow us:
Facebook
Instagram
Google+
Follow by Email